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Opportunity and Offer

Italian ecommerce turnover values 11,2 Billion Euro in 2013, with a 17% increase vs 2012

  • Online tourism and clothing are the biggest online industries, weighting respectively 55% and 31% of total online business
  • Mobile commerce is still limited (430 Million Euro) but strongly growing in the last year (+160%)
  • Info-commerce is very popular (89% of Italian internet users look for product information online) but only 34% of them actually buy online

This means that Italian e-shoppers are ca 14 Million (50% increase vs 2012). Among the main reasons of such a low ratio of e-shoppers vs other European countries:

  • low trust on payment methods
  • fear of online frauds

(source: Netcomm and School of Management of Politecnico Milano 2013)

Opportunity or threat? Choose this great opportunity for your business and exploit it supported by internet and ecommerce professionals.

Consultancy Training

- Analysis and development of internet opportunity

- Design of communication plan: search indexation, organic growth and Paid Search, social networking, guerrilla marketing, affiliation and partnerships

- Online Marketing management and communication plan deployment

- Internet Marketing

- Ecommerce for Small-Medium Enterprises

- Training in class and on field

 

Contact us for a customised offer

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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